6 Questions for The United Methodist Church was an exercise in social media for me. My hope was to use social media to spread the word about the opportunity throughout the denomination. It didn’t quite live up to the lofty expectations as far as numerical participation, but I did learn some keys about social media:
- Initial buzz and word of mouth is an excellent catalyst for growth. In a campaign that lasted 98 days, over half the participants had joined in the first 6 days.
- Sustaining traffic over a long period of time is difficult. If I had it to do over again, I would have ended the project after two weeks.
- While participants at http://bit.ly/6qumc grew slowly. There was not much interaction on the Facebook Page, but fans continued to grow steadily throughout the entire project. I have no idea why.
Will you please share your thoughts, feelings or opinions about social media initiatives?